Come to Kent: it's better here. That's the message of a controversial new online campaign designed to lure teachers away from neighbouring counties. It focuses on the lifestyle on offer in the Garden of England - but also offers the chance for teachers from elsewhere to win trips.
Kent County Council launched the recruitment drive in response to a shortage of specialist teachers but it's angered neighbouring regions, as Sarah Saunders reports.
She speaks to executive head teacher Alan Brookes, Robert Wilkinson, division secretary of the NUT Wokingham, and Cllr Mike Whiting, from Kent County Council.