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New week, new look for ITV

ITV reveals its new look this morning. Britain's biggest commercial broadcaster rebranded all channels at 6am today. The new logo can now be seen on-air & online. It is the biggest onscreen revamp for 11 years with changes at ITV News Meridian too.

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ITV rebrand is biggest change in 11 years

Amanda Piper in the new ITV News Meridian set preparing to deliver the news Credit: Robin Britton/ITV News Meridian

ITV studios around the country have been working through the weekend to roll out the new look. Everything from the programme sets to the mugs in the kitchens gets rebranded. Viewers will see the changes from the first transmission of the day and on ITV, ITV2, ITV, ITV4 & CITV - and ITV.com

ITV News Meridian director, Lisa Nichols, in the new look studio gallery Credit: Robin Britton/ITV News Meridian

ITV News Meridian has changed the look of its programme titles, set and graphics. There is a new look too for the national and international news programmes from ITV News. So tune-in at 1.30pm, 6pm, 6.30pm and of course, at 10pm to see ITV in a whole new light.

Easy does it. ITV's rebrand task force up a ladder getting the new logo in position Credit: Mike Pearse/ITV News Meridian
Dish of the day - the new ITV logo revealed on the roof of the TV studios Credit: Mike Pearse/ITV News Meridian

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