ITV studios around the country have been working through the weekend to roll out the new look. Everything from the programme sets to the mugs in the kitchens gets rebranded. Viewers will see the changes from the first transmission of the day and on ITV, ITV2, ITV, ITV4 & CITV - and ITV.com
ITV News Meridian has changed the look of its programme titles, set and graphics. There is a new look too for the national and international news programmes from ITV News. So tune-in at 1.30pm, 6pm, 6.30pm and of course, at 10pm to see ITV in a whole new light.
More top news
Simon has Saturday's forecast for the east of the region
Simon has Saturday's forecast for the west of the region
Thames Valley Police have spoken out after two men were found guilty of Kerry Reeves' murder