Next week, ITV is launching an exciting new campaign that will hopefully improve the chances of thousands of people waiting for an organ transplant. It's called From The Heart and it involves you. Here's Stacey Poole with the details.
While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
During our week-long campaign - 9,055 people signed up to the register in our region - compared to just 818 during the same period in 2012.