From the Heart: 'Religious objections don't stop donors'
Dr Jasder Singh Rai – General Secretary of the Sikh Consultative Forum – says reluctance to donate in ethnic minorities is not because of religious objections. Rather it is a problem of cultural differences and superstition.
We'll be looking at this issue in more depth in our series of special features this week.
Facts and figures, myths and legends of organ donation
While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
ITV's From the Heart: Thousands join donor register
During our week-long campaign - 9,055 people signed up to the register in our region - compared to just 818 during the same period in 2012.