Dr Jasder Singh Rai – General Secretary of the Sikh Consultative Forum – says reluctance to donate in ethnic minorities is not because of religious objections. Rather it is a problem of cultural differences and superstition.
We'll be looking at this issue in more depth in our series of special features this week.
While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
During our week-long campaign - 9,055 people signed up to the register in our region - compared to just 818 during the same period in 2012.