With the economy in the doldrums, booking tickets for a play or concert might not be top of everyone's shopping list. So where does that leave the region's festivals?
Well, organisers of the Brighton one say they're working hard to ensure that many of the events are affordable, or even free. And today, they gave a flavour of what's in store when the Festival starts in May.
Malcolm Shaw reports and speaks to Andrew Comben, chief executive, and guest director Michael Rosen.