Last week we told you that Canterbury and east Kent were bidding to be this year's UK City of Culture. Well they have competition - not least from other towns in the south east.
Southend-on-Sea's after the title too. Their pier, they tell us, is the envy of the country. And they have a lively arts and cultural scene - and have bid for city status in the past.
But also after the title is Hastings and Bexhill-on-Sea. Well no-one is more pleased with this latest south coast bid than Jeremy Birch, the Hastings Council leader. Sangeeta asked him earlier what this could mean for Sussex?