Thousands of people have joined the organ donor register following a major campaign by ITV News Meridian.
In February of this year we launched our From the Heart campaign. Since then more than 9,000 people have joined the register in our region, compared with just 818 during the same period last year.
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While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
During our week-long campaign - 9,055 people signed up to the register in our region - compared to just 818 during the same period in 2012.