Around 50,000 people visited Brighton beach at the weekend. Bournemouth was also packed, with 200,000 people visiting the beach over the weekend. And 80,000 ice creams were eaten in the Dorset resort. At Littlehampton in Sussex, enquiries in the tourism centre were up by 50%.
Virginia Water and Windsor Great Park were 20% down on a normal 'peak' summer weekend - probably because it was just too hot!