Click video. It's the longest spell of hot weather for seven years and there's no sign of it ending - just yet. Good news for many, with tourist attractions across the South having a bumper season.
But for others the tropical temperatures are taking their toll. Coping with the heat throughout the day and with little respite at night is bordering on unbearable. And for some there's simply no escape, as Martin Dowse explains.
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Friday afternoon's forecast for the east of the region
Friday afternoon's forecast for the west of the region