Cheaper energy bills and tens of thousands of new jobs. Today the Prime Minister said he thought the benefits were too great to ignore as he stressed his support for fracking, even in populated areas of the South.
There are three potential sites in the region. Test drilling has already been been carried out at Cowden near Tunbridge Wells. Tests are underway at at Balcombe in Sussex and planning pernission granted for exploratory work at a site near Sandwich. Around 40 more sites are being looked at.
This week, hundreds of protesters are expected to join an existing protest at Balcombe to set up a climate camp - which will call for fracking to be banned. Andy Dickenson has been there to gauge reaction.
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This year's apple harvest looks to be one of the worst on record - and orchard owners in Kent and Sussex say they're struggling.