Around this time every year someone somewhere receives the news that they are to be burned at the stake or at least that their thirty-foot effigy will be.
They learn that they have been picked as a Bonfire Society's annual 'guy'. Previous 'victims' have included Lance Armstrong, Cherie Blair, Katie Price, Gordon Brown and Russell Brand.
So who've they gone for this year? Well here's a clue: her effigy carries the words "speak before you think". Derek Johnson reports.
More top news
Amanda Houston presents the weather forecast for the east of the Meridian region.
Amanda Houston presents the weather forecast for the west of the Meridian region.
A report by the CQC health watchdog has criticised the Southern Health NHS Trust for still not doing enough to protect those in its care.