Around this time every year someone somewhere receives the news that they are to be burned at the stake or at least that their thirty-foot effigy will be.
They learn that they have been picked as a Bonfire Society's annual 'guy'. Previous 'victims' have included Lance Armstrong, Cherie Blair, Katie Price, Gordon Brown and Russell Brand.
So who've they gone for this year? Well here's a clue: her effigy carries the words "speak before you think". Derek Johnson reports.