Campaign to cut heavy drinking

Off-licences in Portsmouth are taking super strong cider and beer off the market to cut heavy drinking.

Taking super strength alcohol off the shelves

More than twenty five off-licences and stores in Portsmouth have signed up to a new scheme to help cut excessive drinking.

Shops are being asked to stop selling any beer or cider over 6.5% in volume, not including premium products.

Shops sign up to a new scheme to help reduce heavy drinking Credit: PA

Dr Andrew Mortimore, Interim Director of Public Health, said, "It is estimated that alcohol misuse costs the NHS, criminal justice service and employers £74 million annually in Portsmouth.

A significant part of this can be attributed to the availability of "super-strength" alcohol. Also, Portsmouth's hospital admissions due to alcohol are above the average for the UK."

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