Nearly two thousand people took the plunge at a mass participation swimming event in Kent.
The Medway Big Splash took place at Medway Park in Gillingham and Strood Sports Centre.
Guest of honour was Olympic diver Blake Aldridge.
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Windsor-based Centrica, the parent company of British Gas, is cutting six thousand jobs.
Thursday afternoon's weather for the east of the region
Thursday afternoon's weather for the west of the region