Nearly two thousand people took the plunge at a mass participation swimming event in Kent.
The Medway Big Splash took place at Medway Park in Gillingham and Strood Sports Centre.
Guest of honour was Olympic diver Blake Aldridge.
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Holly has the latest forecast for the east of the region.
Holly has the latest forecast for the west of the region.
People could suffer vision loss or infection from the lenses, which are often sold illegally online, in shops and on market stalls.