Speeding is no laughing matter

Roadside signs that frown at speeding drivers are being tested outside schools in Medway.

Drivers who obey the speed limit are greeted with a smiley face. The images are instantly understood by adults and children - a powerful bit of psychology, say road safety chiefs.

John Ryall spoke to Medway Council's director of regeneration Robin Cooper and Chatham head teacher Gillian Hill.

Advertisement