Shocked staff at a jewellers in Eastleigh have been speaking of the moment a man, they thought was a genuine customer, turned and ran - with the shop's most expensive watch around his wrist.
The brazen thief, wearing sunglasses, asked to try on the rolex - with an £8,000 price tag. But seconds later he was gone.
The robbery happened at David Mellor Jewellers at the Swan Centre in Eastleigh.
The shop is now offering a reward for anyone who can help catch the culprit.