Shocked staff at a jewellers in Eastleigh have been speaking of the moment a man, they thought was a genuine customer, turned and ran - with the shop's most expensive watch around his wrist.
The brazen thief, wearing sunglasses, asked to try on the rolex - with an £8,000 price tag. But seconds later he was gone.
The robbery happened at David Mellor Jewellers at the Swan Centre in Eastleigh.
The shop is now offering a reward for anyone who can help catch the culprit.
More top news
The mother of a teenager from Kent, who died after taking the drug Fentanyl, is fighting for a change in the law.
She was a victim of childhood abuse. And when she summoned up the courage to report it, she was failed by police and abused by a teacher.
Helen has the latest forecast for the east of the region