Shocked staff at a jewellers in Eastleigh have been speaking of the moment a man, they thought was a genuine customer, turned and ran - with the shop's most expensive watch around his wrist.
The brazen thief, wearing sunglasses, asked to try on the rolex - with an £8,000 price tag. But seconds later he was gone.
The robbery happened at David Mellor Jewellers at the Swan Centre in Eastleigh.
The shop is now offering a reward for anyone who can help catch the culprit.
More top news
Wednesday morning's weather for the east of the region
Wednesday morning's weather for the west of the region
More than 30 huts have been burgled along Herne Bay pier, in what seems to be a systematic attack