Shocked staff at a jewellers in Eastleigh have been speaking of the moment a man, they thought was a genuine customer, turned and ran - with the shop's most expensive watch around his wrist.
The brazen thief, wearing sunglasses, asked to try on the rolex - with an £8,000 price tag. But seconds later he was gone.
The robbery happened at David Mellor Jewellers at the Swan Centre in Eastleigh.
The shop is now offering a reward for anyone who can help catch the culprit.
More top news
The latest weather for the east with Philippa
The latest weather for the west with Philippa
Paddington station had to be evacuated due to a fire alert this morning, causing disruption for passengers