More than 70 new signs are being put up on a notorious stretch of road in the South to try and improve safety.
It is hoped the new signage at Ringwood on the Hampshire Dorset border will help to reduce the number of accidents along the A31 between the Ashley Heath roundabout and Burley.
There have been a number of fatalities on this stretch of road in recent years - including 16-year-old Jade Clark who died after being knocked off her moped in February last year. Here's Martin Dowse's report.
The interviewee is: Councillor Michael Thierry, Ringwood Town Council.