The Isle of Wight Council is trying to persuade local businesses to contribute financially towards promoting the island as a holiday destination.
It follows an announcement from the authority last week, announcing that it was stopping its grant of £330,000 to the 'Visit Isle of Wight consortium', in a bid to save taxpayers' money.
The news is a bitter blow to an industry which is reeling from the loss of two of its longest running attractions - the Fort Victoria Aquarium and the Seaview Wildlife Encounter both closed down two weeks ago. Dave Russell has our report.
The interviewees are: David Thornton, CEO of Visit Isle of Wight; and Cllr Jonathan Bacon, Isle of Wight Council Leader.