People caught fly-tipping in Reading now face an instant fine of £300.
The Borough Council has welcomed government legislation allowing councils to crackdown on waste crime without resorting to expensive legal action.
Prior to the new rules, people caught dumping up to five bags of rubbish received a fixed penalty notice of £75 for a littering offence. They are now classified as low level fly-tipping offences, allowing councils to set instant fines of between £150 and £400.
Reading Borough Council warns that large scale fly-tippers will still face prosecution in court, up to six months in jail and fines of up to £20,000.