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"Bigger and better" cycling festival cancelled as not enough riders sign up

Not enough riders signed up to the family cycle event Credit: PA

The organisers of an established cycling festival in Wiltshire have been forced to cancel it after not enough people signed up.

The annual Cycle Wiltshire Sportive - set up to develop a lasting legacy of cycling and healthy living across the county - was due to take place on 2nd October. Organisers had promised it would be "bigger and better in its third year" but have now broken the news it has been cancelled.

Riders were invited to cycle one of three routes through the Wiltshire countryside, including a special family route.

In a statement on their website, Cycle Wiltshire said:

Unfortunately, due to a lower number of rider entries than anticipated, we have made the difficult decision to cancel this year’s Cycle Wiltshire Sportive event, which was due to be held on 2 October.

We apologise for the short notice and for any inconvenience that this cancellation may cause. Any participants signed up to the event will receive a full refund within the next two weeks and have been sent an email relating to this.

– Cycle Wiltshire

Wiltshire Council's cabinet member for leisure, Jonathon Seed, had been one of those with high expectations for the event. Last month he said: “Once again the Olympics, and especially the British cycling team, has inspired us all with their record-breaking exploits. Success like this really does create a legacy and an enthusiasm, just as it has done in Wiltshire since 2012, and it encourages people to get active. Cycling is proving to be as popular as ever in Wiltshire, and this event gives people of all ages and abilities the opportunity to get on their bike and take in some stunning sights."