The South East has basked in the hottest day of the year so far and the scorching sun is set to keep temperatures some 10 degrees above the average for this time of year.
There are concerns about the elderly - and other vulnerable people in the heat and UV levels are reaching as high as Cyprus and Gibraltar.
But this heatwave is great news for the Kent and Sussex tourist trade.
Abigail Bracken visited Margate earlier today.
A mother from Bournemouth let her children stay at home because of concerns about them having to wear school blazers in high temperatures.
Public Health England is reminding the public to take extra care in the current hot weather with temperatures expected to top 30C.