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VIDEO: Lion wins tug of war with football team

A football team has taken on a lion in Kent in a tug of war to raise awareness of World Lion Day.

Foots Cray Lions Juniors lost the challenge against Kasanga the African Lion from Smarden's Big Cat Sanctuary.

Lion Day aims to boost understanding and the plight of the world's most iconic hunter.

Credit: ITV Meridian

In the last two decades the population of wild African lions has dropped by over 40% with an estimated 20,000 remaining in the wild.

Lions were recognised as endangered and listed as 'Vulnerable' on the IUCN Redlist in 2015, just two years ago.

Lions could potentially disappear from the wild in the next 20-30 years.

The Big Cat Sanctuary aims to provide sanctuary for cats and a breeding programme.