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Promotion worth £170m to Sheffield Wednesday

Sheffield Wednesday beat Brighton in the semi-final. Credit: PA

Sheffield Wednesday can expect an instant cash boost of at least £170million if they clinch promotion to the Barclays Premier League this weekend.

That is the value of victory to the Owls in Saturday's Sky Bet Championship play-off final - the match regularly billed as the most lucrative one-off game in football - according to financial experts at Deloitte.

Wembley opponents Hull can also expect a huge revenue uplift if they triumph, although the value to them is less, at £110million, as they will have to forgo parachute payments pending following relegation last year.

The record £170million minimum promotion prize is an increase of £40million on the figure estimated for last year owing to the rise in Premier League TV rights. The figure breaks down as £95million for next season - mostly from central distributions but also increased commercial activity and gate receipts - and £75million in guaranteed parachute payments if relegated. If the club avoid the drop next year, the overall figure rises to £290million.

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