New tobacco display rules

From today, all large shops and supermarkets in England will have to cover up cigarettes and hide tobacco products from public view, under new rules. It is hoped it will protect children from tobacco promotion and help people quit smoking.

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Cancer charity wants cigarettes to be 'inaccessible' to children

We want everything we can possibly do to make cigarettes unavailable and inaccessible and something that children don't see as a normal product.

– Jean King of Cancer Research UK told BBC Breakfast

She said there was "no positive use" for tobacco and no known safe level of use.

We need to do everything we can to prevent young people getting hold of cigarettes.

– Jean King of Cancer Research UK

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Health Secretary wants to shift 'culture' away from tobacco

Health Secretary Andrew Lansley dismissed the suggestion that smoking could become more attractive to young people if it is kept hidden and insisted the key issue was about "shifting the culture".

The culture is about moving to a place where tobacco and smoking isn't part of normal life: people don't encounter it normally, they don't see it in their big supermarkets, they don't see people smoking in public places, they don't see tobacco vending machines.

We are going to continue to try to act against smoking for the simple reason that most smokers want to quit and it is the biggest avoidable cause of early mortality.

– Health Secretary Andrew Lansley told BBC Breakfast

Health Secretary: 'We want to help people quit smoking'

Health Secretary Andrew Lansley
Health Secretary Andrew Lansley Credit: Reuters

Health Secretary Andrew Lansley said the new rules banning big retailers from promoting tobacco was part of a move to ensure "we no longer see smoking as a part of life".

"It's also about supporting smokers who want to give up," he told BBC Breakfast.

"There's more than a third of smokers who say they want to stop. Each year we have nearly 800,000 smokers who try to quit, 50% succeed.

"We want to continue to increase that proportion, help more people to stop."

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Health Minister Anne Milton: 'Young people are recruited into smoking by colourful, eye-catching, cigarette displays'

The Health Minister Anne Milton said of the new rules governing the display of cigarettes and tobacco products:

We cannot ignore the fact that young people are recruited into smoking by colourful, eye-catching, cigarette displays.

Most adult smokers started smoking as teenagers and we need to stop this trend.

Banning displays of cigarettes and tobacco will help young people resist the pressure to start smoking and help the thousands of adults in England who are currently trying to quit.

New law bans retailers from displaying cigarettes in public view

Cigarettes on display in a shop
Under new rules all large shops and supermarkets in England will have to cover up cigarettes and tobacco products from public view Credit: REUTERS/Luke MacGregor

From today, all large shops and supermarkets in England will have to cover up cigarettes and hide tobacco products from public view, under new rules.

The new legislation has come into effect to protect children from being the target of tobacco promotion and to help people quit smoking.

Evidence shows that cigarette displays in shops can lure young people to start smoking.

More than eight million people in England still smoke - it is one of biggest preventable killers causing more than 80,000 deaths each year.