Barbara Hern, deputy chief executive of the National Children's Bureau said: "This (new tobacco display rules) will benefit adults, parents particularly, but all smokers, not to have that temptation in front of them."
– Jean King of Cancer Research UK told BBC Breakfast
We want everything we can possibly do to make cigarettes unavailable and inaccessible and something that children don't see as a normal product.
She said there was "no positive use" for tobacco and no known safe level of use.
– Jean King of Cancer Research UK
We need to do everything we can to prevent young people getting hold of cigarettes.
Health Secretary Andrew Lansley dismissed the suggestion that smoking could become more attractive to young people if it is kept hidden and insisted the key issue was about "shifting the culture".
– Health Secretary Andrew Lansley told BBC Breakfast
The culture is about moving to a place where tobacco and smoking isn't part of normal life: people don't encounter it normally, they don't see it in their big supermarkets, they don't see people smoking in public places, they don't see tobacco vending machines.
We are going to continue to try to act against smoking for the simple reason that most smokers want to quit and it is the biggest avoidable cause of early mortality.
Health Secretary Andrew Lansley said the new rules banning big retailers from promoting tobacco was part of a move to ensure "we no longer see smoking as a part of life".
"It's also about supporting smokers who want to give up," he told BBC Breakfast.
"There's more than a third of smokers who say they want to stop. Each year we have nearly 800,000 smokers who try to quit, 50% succeed.
"We want to continue to increase that proportion, help more people to stop."
Director Simon Clark says the new legislation is based on the idea people immediately want to buy cigarettes just because they're on display.
Amanda Sandford, research manager at the charity Ash (Action on Smoking and Health) has welcomed the rules banning cigarettes from being put on display in large retailers and supermarkets.
The Health Minister Anne Milton said of the new rules governing the display of cigarettes and tobacco products:
We cannot ignore the fact that young people are recruited into smoking by colourful, eye-catching, cigarette displays.
Most adult smokers started smoking as teenagers and we need to stop this trend.
Banning displays of cigarettes and tobacco will help young people resist the pressure to start smoking and help the thousands of adults in England who are currently trying to quit.
From today, all large shops and supermarkets in England will have to cover up cigarettes and hide tobacco products from public view, under new rules.
The new legislation has come into effect to protect children from being the target of tobacco promotion and to help people quit smoking.
Evidence shows that cigarette displays in shops can lure young people to start smoking.
More than eight million people in England still smoke - it is one of biggest preventable killers causing more than 80,000 deaths each year.