Anger at Argentina Olympics ad

Argentina's controversial advert of an Olympic hopeful training on the Falkland Islands has been criticised by Foreign Secretary William Hague.

Latest ITV News reports

Argentine athlete defends Olympic advert

Argentina hockey captain Fernando Zylberberg, the star of the controversial Olympic advertisement shot on the Falklands, says the advert is supposed to convey his country's feelings over the islands. He told Al Jazeera:

The message is that to every Argentine the Islands belong to Argentina. To me to be training in any other province or to do it over the islands is the same.

When we were there we did not say that we were doing an advertisement but we were not hiding. In fact people helped us."

He also said that the agency did not tell him the advertisement was being made for the government.

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Company owner 'appalled' by advert

Sir Martin Sorrell, the British chief executive of communications giant WPP, the company who owns advertising agency Young & Rubicam, has called the Olympic advert released by the Argentinian government "totally unacceptable."

He told the Daily Telegraph:

The ad is totally, and I mean totally, unacceptable. The agency has formally apologised for any offence or pain caused. We are appalled and embarrassed by it.

Advertising agency apologies for 'politically motivated' advert

Advertising agency Young & Rubican have apologised for their advert and released the following statement:

While we don't believe it was ever the intention of the ad's creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company.

Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit.

Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for."

– Young & Rubicam advertising agency

Agency apologise for their 'disturbing' advert

Young & Rubicam, the advertising company behind a controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, has released a statement apologising for the "pain" the advert has caused.

The advert features Fernando Zylberberg from Argentina's men's hockey team on a training run past several landmarks on the islands. He is seen running up the steps of a British war memorial, and the advert ends with text saying: "To compete on English soil, we train on Argentine soil."

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Advertising agency 'deeply regretful' for Olympic advert

Young & Rubicam, the agency who made the controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, have apologised for the "pain" they have caused.

We are deeply regretful for the pain this ad has caused and apologise to the many who have been rightly disturbed by it, as have we."

The have also asked the Argentinian government to remove the advert from the airwaves, and have attempted to distance themselves from the creator by accusing them of behaving "in a manner that is unacceptable to our company."

Defence Secretary: Falklands ad 'breach of one of the fundamental principles of the Olympics'

Defence Secretary Philip Hammond has given his reaction to Argentina's Olympics advert filmed on the Falkland Islands.

He told Sky News' Boulton & Co:

"I think it's tasteless, it's provocative and very insulting to the many British soldiers, sailors and airmen who gave their lives protecting the Falkland Islands.

"I also think it's a breach of one of the fundamental principles of the Olympics: that politics is set aside, that nobody should exploit the Olympic logo, the Olympic message, for political purposes.

"I hope the International Olympic Committee will be looking at that."

– Defence Secretary Philip Hammond

Falklands war veteran Simon Weston: 'The advert was cheap and tawdry'

Falklands war veteran Simon Weston has said Argentina's controversial advert of an Olympic hopeful training on the Falkland Islands is "cheap and tawdry".

The advert features hockey captain Fernando Zylberberg running and exercising in the capital Port Stanley and ends with the slogan: "To compete on English soil, we train on Argentine soil."

Mr Weston said: "They competed on British soil 30 years ago, and they didn't come out to well then.

"It's a publicity stunt and it's very very tasteless."