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Parents remain most concerned about sexually explicit outdoor advertising, marketing during children's TV programmes and inappropriate products for children.
Targeting children on Facebook and in stores are other significant concerns.
The survey comes a year after the report by Mothers' Union chief executive Reg Bailey, entitled Letting Children Be Children, which called on businesses and broadcasters to play their part in protecting young people from the "increasingly sexualised wallpaper surrounding them".
The CIM is calling on the Government to work directly with the marketing industry to "deal with these pressing issues once and for all".
David Thorp, director of CIM research, said:
- Nine in 10 parents (90%) think there are problems with the way some companies advertise to children.
- 85% are unaware of the dedicated complaints and advice website ParentPort.
- Parents remain concerned about sexually explicit outdoor advertising and inappropriate products for children.
Parents have shown concern about the commercialisation and sexualisation of children.
Nine in 10 parents are concerned about sexually explicit outdoor advertising and inappropriate products for children, such as padded bras.
The poll was carried out by the Chartered Institute of Marketing.