British cycling chief Dave Brailsford has led the clamour for Bradley Wiggins to be knighted after the Tour de France winner became the most decorated Briton in Olympic history.
Wiggins claimed the gold in the individual time trial at Hampton Court to take his total of Olympic medals to seven, one more than Sir Steven Redgrave.
Brailsford, who saw Chris Hoy knighted after taking his gold haul to four in Beijing, said: "I've got no idea what criteria they use to hand things out like that (a knighthood), but if anybody is deserving of one, I think Brad is....
"I'm sure he's on a par, if not above certain other people. Chris' (Hoy) achievement was absolutely brilliant and that was well, well deserved, but Bradley now deserves to be recognised, for sure."
Royal Mail is producing a stamp overnight for every gold medal winner – the Bradley Wiggins stamp is about to hit the printers and should be ready to put on your letter from tomorrow.
The London Fire Brigade has tweeted their congratulations to Bradley Wiggins on his gold win - while highlighting cycling safety:
The Prime Minister has congratulated Bradley Wiggins after he became the most successful British Olympian ever bringing his medal tally to seven.
But Cameron says he will stop short of growing side burns in honour of the Team GB cyclist who won the men's individual time trial today, saying he 'prefers to remain aerodynamic.'
A cycling cafe in north London watches the moment Bradley Wiggins makes history - winning an Olympic gold the same year as winning the Tour de France.