The government's strategy will generate more than £500 million in extra spending and create more than 14,000 new jobs.
- As well as targeting Chinese tourists the Government will encourage Britons to take a break in the UK
- In addition to the Commonwealth Games, tourism should benefit from the Champions League final at Wembley Stadium next year
- The strategy will also attempt to maximise the impact of cultural tourism
The Culture Secretary, Jeremy Hunt, says the success of the Olympics can "turbo-charge" the UK's tourism industry.
Chinese tourists will be targeted under a new strategy being launched today. The government predicts the number of holidaymakers from China will treble.
Mr Hunt said:
"The Olympics have been for Britain what Usain Bolt is for athletics - something that grabs the attention of the world and refuses to let it go. From the wonder of Danny Boyle's opening ceremony to the most incredible sporting achievements, the Games have been a fantastic showcase for our country.
We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation."
– Jeremy Hunt, Secretary of State for Culture, Olympics, Media and Sport
The Olympics have been for Britain what Usain Bolt is for athletics – something that grabs the attention of the whole world and refuses to let it go.
From the wonder of Danny Boyle’s opening ceremony to the most incredible sporting achievements, the Games have been a fantastic showcase for our country.
We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation.
US First Lady Michelle Obama has described the Opening Ceremony of the Olympic Games as "really cool" during an appearance on NBC's The Tonight Show with Jay Leno.
When asked if she understood what was going on in Danny Boyle's spectacular she said: "It was the story of the creation of the nation."
- An £8 million extension of the GREAT marketing campaign – crucially expanding the campaign within China, a key fast-growing economy.
- A £2 million investment to boost domestic tourism marketing – building on this year’s ’20,12% discount’ TV ad campaign.
- Maximising tourism on the back of the other big sporting events on the horizon – including the Champions League in 2013, Commonwealth Games in 2014 and World Athletic Championships in 2017.
- Making the most of cultural tourism, including maximising tourism boost from the extraordinary success of Festival 2012.
- These new initiatives will continue to maximise on the economic benefits of the Games across 17 key international cities.
Culture Secretary Jeremy Hunt will today call for a post-Olympic tourism revolution.
In a speech to industry leaders he will set out a new strategy to deliver a tourism boost on the back of the Games.
He is determined to make sure that the UK makes the very most of being in the global spotlight in this Olympic year.
The armed forces could take two years to recover from the extra deployment of troops for the Olympics, a senior officer told The Guardian.
Wing Commander Peter Daulby, who was in charge of the military's Olympics planning, said it would take time for the military to return to its normal routine following the increase in the number of troops required to make up for the failure by private firm G4S to provide enough guards for the Games
In an interview with the newspaper he said:
We were originally planning to provide niche capabilities. When the requirement for venue security was doubled, that was a bit of a game changer.
We had to generate 18,000 people. That does not mean that there are 18,000 spare people. It means that the Government has prioritised (the Olympics).
It will take two years to recover from this, to get back to normal, to get everything back into kilter. You can't expect them to go back to normal routine very easily.
Boris Johnson has tweeted his thanks to the volunteers, Team GB, military and police for London 2012:
Thank you #London2012 for a Himalayan range of peaks at the best Games ever - well done Team GB, the volunteers, the military & the police.