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SSE customers have told ITV News on our Facebook page that they are "disgusted" by the energy company's plans to increase tariffs by an average of 9%.
Robert Nicholas: "Totally disgusting to be honest. I am supposed to be on a fixed price till 2014 hope they do not up my bills!!!"
Mark O'Neill: "Extortionate at a time when people are already struggling. Should be CUTTING their rates by 9%."
Linda Keeler: "Oh great. Less money for food again. They only just held/cut tarriffs too. How can they justify 9% that's 3 times higher than inflation (4 times higher than my Benefits Increase each year).
Richard Lloyd, executive director of Which?, called on the Government to reform the energy market ahead of the expected raft of price rises.
SSE is the first of the "big six" to raise prices this year, but it is thought others might follow suit soon, with British Gas parent Centrica recently warning wholesale price rises may lead to higher bills this autumn.
SSE said the 9% rise, which applies across gas and electricity, will add another £8.53 a month on to the typical monthly direct debit, dual fuel customer - taking the average annual bill to £1,274.
The group committed in January to keeping household bills on hold until October.
SSE, which trades as Southern Electric, Swalec and Scottish Hydro, said it had seen a 14% increase year-on-year in the average price in the wholesale market to secure gas for the coming winter.
Ian Marchant, Chief Executive of SSE, said the company was facing "upward pressure on the costs" it incurs which is why prices had to rise.
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More than 8 million customers of SSE face a price hike typically over £100 a year - now all eyes are on the other big energy firms.
Energy bill increases are not just a problem for the millions of consumers who'll have bigger bills landing on the doormat.