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The Prime Minister's speech at the Tory conference today wasn't just aimed at silencing critics within his party. It was also directed at voters in marginal constituencies like Corby in Northamptonshire, which is choosing a new MP next month.
ITV News has heard been following what a panel of Corby voters made of Nick Clegg's and Ed Miliband's conference speeches.
ITV News' Political Correspondent Romilly Weeks has been getting their verdict on Mr Cameron's:
David Cameron spelled out the likely battle-lines for the next general election today, as he closed his party's conference.
He said he stands not for privilege, but for spreading it to the do-ers and the strivers in tough times.
ITV News' Political Editor Tom Bradby reports from Birmingham:
Unite, the UK's largest union, has accused David Cameron of conjuring up ‘the politics of fear’ during his speech to the Conservative Party conference.
Unite General Secretary Len McCluskey claims the Prime Minister attempted to "hide the truth" about his government's austerity measures.
Prime Minister David Cameron finished his conference speech with a rousing "let's get out there and do it".
David Cameron told the Conservative Party conference that his father was the key to his success, saying, "I don't have a hard luck story".
Shadow Cabinet Office Minister Michael Dugher described David Cameron's speech to the Conservative Party Conference as "a defensive speech" from a "clearly rattled leader".
Turning to the opposition during his conference speech, David Cameron called Labour "the party of one notion: more borrowing".
Latest ITV News reports
ITV News got instant reaction to David Cameron's speech from voters in Corby where a by-election is due to be held in November.
The Prime Minister said the power of enterprise and aspiration would help overcome the economic crisis.