Apple today unveiled the iPad mini, a new smaller iPad.
The 7.9 inch iPad mini marks Apple's first foray into the smaller-tablet market.
ITV News' Lewis Vaughan-Jones reports:
The iPad mini will begin a struggle between tablet manufacturers to offer competitive pricing, says Gareth Beavis, phones and tablets editor for Techradar.com.
Video of Phil Schiller, Apple's senior vice president of marketing, unveiling the iPad mini in California earlier today.
The new iPad mini's UK price starts at £269.
Apple have released UK pricing for the iPad mini, which starts at £269.
This puts the newer, smaller iPad at a more affordable price than preview versions, with the iPad 1 and iPad 2 priced at £329 and £399 respectively.
Rapper Professor Green:
apple have released an i pad mini? is it in-between the iphone and ipad? please explain the point... and tell me why i feel like i need one
BBC technology correspondent Rory Cellan-Jones:
Still bet iPad mini will outsell the other two
Wired.co.uk's editor Nate Lanxon:
That black and slate iPad mini might be the most attractive thing after… well, after nothing, really. I want it in my life.
Apple's new iPad differs from the previous model significantly.
The key new specifications include:
- A new 7.9 inch display
- A lighter weight of 0.68 pounds
- 7.2 inches thick
- A new chip that runs twice as fast
- An HD camera that records in 1080p
- A faster Wi-Fi connection
Apple unveiled a new smaller iPad today in its biggest product move since the debut of the iPad two years ago.
The 7.9 inch "iPad mini" marks Apple's first foray into the smaller-tablet market.
Apple also announced a fourth-generation full-sized iPad with improvements in graphics and processing speeds, just two days before Microsoft is due to show off its own "Surface" tablet.
Apple hopes to beat back their charge onto its home turf of consumer electronics hardware, while strengthening its lead in the larger 10 inch tablet market that rivals like Samsung have found tough to break through.
Reaction from experts to the launch of the iPad mini has been mixed.
Andy Ihnatko, technology columnist for the Chicago Sun-Times, tweeted that the release had "injected huge life" into the smaller tablet market dominated by Amazon and Google.
First reaction: holy ****. With the $329 iPad mini, Apple just injected huge life into the $199 Kindle & 7” Android tablet mkt.
While Joseph Weisenthal, deputy editor of Business Insider pointed out that Apple shares dropped as soon as the US price of $329 was announced.
Apple shares dropped the INSTANT that price point came out. http://t.co/QEWgwKBF
Apple's new iPad mini will cost $329 in the US, cheaper than the previous version which costs $499.