Apple unveils new iPad mini

Apple has launched the iPad mini at a special event in California as it steps up the competition with its nearest tech rivals.

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iPad mini UK price starts at £269

A visitor looks over the new iPad mini at the Apple event in San Jose Credit: REUTERS/Robert Galbraith

Apple have released UK pricing for the iPad mini, which starts at £269.

This puts the newer, smaller iPad at a more affordable price than preview versions, with the iPad 1 and iPad 2 priced at £329 and £399 respectively.

Twitter reaction to the launch of the iPad mini

Rapper Professor Green:

BBC technology correspondent Rory Cellan-Jones:

Wired.co.uk's editor Nate Lanxon:

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Pictures: iPad mini unveiled

Apple's Phil Schiller shows off the new iPad Credit: Robert Galbraith / Reuters

Apple unveiled a new smaller iPad today in its biggest product move since the debut of the iPad two years ago.

The 7.9 inch "iPad mini" marks Apple's first foray into the smaller-tablet market.

Phil Schiller introduces the new iPad mini Credit: Robert Galbraith / Reuters

Apple also announced a fourth-generation full-sized iPad with improvements in graphics and processing speeds, just two days before Microsoft is due to show off its own "Surface" tablet.

The new iPad mini is projected on a screen Credit: Robert Galbraith / Reuters

Apple hopes to beat back their charge onto its home turf of consumer electronics hardware, while strengthening its lead in the larger 10 inch tablet market that rivals like Samsung have found tough to break through.

Apple's iPad mini 'injects huge life into tablet market'

Reaction from experts to the launch of the iPad mini has been mixed.

Andy Ihnatko, technology columnist for the Chicago Sun-Times, tweeted that the release had "injected huge life" into the smaller tablet market dominated by Amazon and Google.

While Joseph Weisenthal, deputy editor of Business Insider pointed out that Apple shares dropped as soon as the US price of $329 was announced.

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