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Gift vouchers for stricken retailer Comet have been suspended, the chain's administrator said.
Deloitte, which was appointed yesterday, has launched an "urgent" search for a buyer to protect around 6,600 jobs at the 236-outlet chain.
The Comet stores will remain open and staff will continue to be paid in the meantime.
The collapse of Comet marks one of the biggest high street casualties since the demise of Woolworths in 2008 and comes a month after the failure of JJB Sports.
Electrical chain Comet's website has been off-line for the past 24 hours, reportedly due to uncertainty over stock.
Customers with outstanding orders and those with gift cards and vouchers have been told trade is continuing as normal and that the group intends to fulfil deliveries of goods which have been paid for.
Extended warranties previously purchased are unaffected by the administration and remain valid, added the electrical chain's administrator, Deloitte.
Electricals chain Comet has been officially placed into administration.
Neville Kahn, joint administrator and restructuring services partner at Deloitte, said:
Electricals chain Comet has collapsed into administration, but customers and the group's 6,600 staff have been told it is business as usual amid plans to secure a rescue deal for the firm.
Administrator Deloitte - whose appointment was brought forward to today - said it was launching an "urgent" search for a buyer to protect jobs at the 236-outlet chain.All Comet stores will remain open and all staff will continue to be paid in the meantime, according to Deloitte.
Electricals chain Comet has been officially placed into administration, but all stores remain open and staff will continue to be paid, administrators Deloitte said today.
Lord Alan Sugar has tweeted his sadness to hear about electronics company Comet going in to administration and revealed a personal connection to the highstreet store:
Retail analyst Richard Perks told ITV News that Comet's administration woes are due to a "legacy of under-investment".
Latest ITV News reports
The large distribution hub in Harlow in Essex has become the biggest Comet site so far to close, with 172 people losing jobs.
Around 6,500 retail jobs are under threat as electricals chain Comet became the latest casualty on the high street.