Morning after drivers targeted

A hard-hitting TV commercial reissued today will spearhead the Government's Christmas anti drink-drive campaign and target 'well intentioned' morning after drivers, police say.

Police release CCTV of drink-drive pub collision

Devon and Cornwall Police released dramatic footage of a drink-fuelled collision as part of the force's annual drink drive Christmas campaign.

The CCTV footage shows a car, driven by a man who had been drinking, crashing into the Three Elms pub in Brixham and seriously injuring landlord Kevin O'Neil.

The driver received a 12-month prison sentence and was banned for driving for two years.

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How long after drinking can you drive safely?

To help avoid morning after drink driving, as a guide, you can work out the time it takes to sober up by counting units consumed, and, starting from one hour after finishing drinking, adding an hour for each unit.

Three glasses of wine at 11pm means you can't drive until at least 10.15am the next day Credit: PA Wire

This means that if you drink four pints of 4.5% larger, at 2.6 units each, and finish drinking at 11.00pm, you should avoid driving until at least 10.15am the next morning.

Three glasses of 250ml (that's a large pub measure) glasses of wine @ 14%ABV - if finished drinking at 11pm you're not be safe until 10.30am the next day.

The calculation is basically ABV x ml / 1000. You then start from an hour from when you finished drinking, adding an hour for each unit consumed.

Is it safe to drive the morning after drinking alcohol?

Recent research found that more than half of young drivers and over a third of older motorists are risking lives by driving first thing in the morning after drinking a lot the night before.

Half of young drivers are said to be risking their lives the morning after drinking Credit: PA Wire

While far fewer people are taking the risk of drink-driving at night, more are getting into their cars in the morning. Many without realising they could still be over the legal limit to drive.

The research by road safety charity Brake suggests people are failing to understand that just because you’ve been to sleep, it doesn’t mean you’re no longer affected by alcohol.

There is no effective way to estimate the level of alcohol in your blood by counting the units of alcohol you drink, as alcohol is absorbed at different rates depending on factors including: height, weight, tiredness, stress levels, and how much and how recently you have eaten.

Morning after motorists targeted in drink drive campaign

Morning after motorists will be targeted by police in this year’s Christmas drink drive campaign, reports the Telegraph.

Drivers could be unaware that they are over the drink limit, police have said Credit: John Giles/PA Wire

Police believe many motorists are unaware that they are still likely to be over the drink drive limit when they go to work the morning after their festive celebration.

UK Drink Driving Statistics

  • Last year, drivers aged between 20 and 24 failed more breath tests than any other age group.
  • It is provisionally estimated that 2011 saw 280 deaths, 1290 serious injuries and 9,990 total casualties directly related to drink driving incidents.
  • In 2010 there were around 410 pedestrian casualties and 90 pedal cyclist casualties in accidents with a driver over the legal alcohol limit.
  • Those aged between 17-24 are more likely to have a drink driving related accident per mile driven.
  • ACPO’s Christmas campaign runs from 1 December 2012 to 1 January 2013

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Road Safety Minister: 'TV ad sends out strong message'

Drivers should be in no doubt that if they get behind the wheel after drinking this Christmas, they risk losing their licence as well as facing a fine and even a prison sentence.

Christmas should be a time for a celebration not a night in the cells. That is why our TV advert reminds drivers of the consequences of a drink-drive conviction.

Last year 280 people were killed in accidents where the driver was over the limit. Our message is clear: Do not let a selfish decision ruin your life or someone else's.

– Road Safety Minister Stephen Hammond

Anti drink-drive campaign launched

A hard-hitting TV commercial reissued today will spearhead the Government's Christmas anti drink-drive campaign and target 'well intentioned' morning after drivers.

Part of the Think! campaign, the Government initiative coincides with the beginning of a crackdown on drink-drivers being launched by the Association of Chief Police Officers (Acpo).