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The owner of a solitary food store told ITV News he was "angry" that he paid more corporation tax than Starbucks.
His comments came after the Chancellor unveiled a £154 million blitz on big-name global companies and wealthy individuals who dodge tax bills to claw back billions of pounds for the Treasury.
ITV News deputy political editor Chris Ship reports:
Asked about tax avoidance on ITV1's Agenda, Foreign Secretary William Hague said international agreements are needed to tackle the issue.
He said: "This really needs international agreement to really sort out the international company moving its profits from one country to another. You need international rules and George Osborne and the German finance minister are leading the way on this to get those international rules agreed...
"In the meantime, we've got the increased tax avoidance measures and this great thing of public pressure that you can feel whether from the audience tonight or the Public Accounts Committee.
"It will affect the sales of Amazon, Starbucks and whatever so some of them are feeling they have to do something about it anyway and that is a big improvement."
Watch The Agenda on ITV1 at 10.50pm.
The Chancellor vows to crackdown on big-name global companies and wealthy individuals who dodge tax bills in a bid to claw back billions of pounds for the Treasury.
Political Correspondent Libby Wiener reports:
The Treasury has announced it will provide the HMRC with £77 million of new funding in this Spending Review period in a bid to clamp down on tax dodgers.
It is hoped the funding will help target offshore evasion and avoidance by wealthy individuals and by multinationals.
Asked whether David Cameron would back calls for a consumer boycott of firms which avoid tax, the Prime Minister's official spokesman told a regular Westminster media briefing:
The question of a boycott was "an issue for individuals", the spokesman said.
Exchequer Secretary to the Treasury David Gauke said the Government is "determined to ensure that wealthy individuals, multi-national companies, all tax payers pay their fair share".
Public Accounts Committee chair Margaret Hodge, has today paid tribute to the role of the press in uncovering the big-name multi-nationals as tax dodgers.
Speaking to Daybreak she said: "[In the wake of the Levenson Inquiry] this was investigative journalism that found out what was happening with Starbucks, Google and Amazon.
"We took that up and exploited it."
Public Accounts Committee chair Margaret Hodge, has told Daybreak "that the Government should name and shame tax dodgers, as they do with welfare dodgers."
Latest ITV News reports
Starbucks volunteers to pay £20 million in corporation tax but will it be enough to satisfy tax dodging campaigners?