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According to the Department of Health obesity currently costs the NHS £5 billion every year. 40,000 people die of conditions linked to being overweight or obese.
Latest figures show the number of children who are overweight or obese doubles during primary school.
The healthy living campaign comes as a survey reveals the nation's lack of knowledge about food.
- Half of those surveyed didn't know that there are 11 lumps of sugar in a can of cola
- 49 percent aren't aware that a large takeaway pepperoni pizza has two times the recommended maximum daily intake of saturated fat
Source: Food IQ/Censuswide
The advert forms the centrepiece of a campaign which aims to encourage the public to manage the amount of salt, fat and sugar in their diet.