'Hidden nasties' in food exposed

ITV will air the first ever health-focussed ad break tonight at the start of a graphic new campaign to expose the 'hidden nasties' in everyday food and drink.

Live updates


60 percent of adults in England overweight

Making healthier, balanced meals on a budget can be a challenge for families. This new Change4Life campaign offers families free healthy recipes and money off those much needed cupboard essentials to encourage everyone to try healthy alternatives.

Thanks to the continuing success of Change4Life, a million mums have changed their behaviour.

But England has one of the highest rates of obesity in Europe with over 60 percent of adults and a third of 10 and 11 year olds overweight or obese.

– Public Health Minister, Anna Soubry

Graphic new campaign to expose 'hidden nasties' in food

A graphic new ad campaign, being broadcast for the first time tonight during Coronation Street, will expose the so-called 'hidden nasties' in everyday foods.

The advert marks the launch of a new year healthy eating drive Credit: Dept of Health/Change 4 Life

The campaign by Change4Life reveals how a bottle of cola contains 17 sugar cubes and how there is more than a wine glass of fat in a large pizza.

Back to top