Morrisons unsure of online sales

Morrisons' like-for-like sales in the six-week period up to December 30 were down 2.5% on the previous year. The supermarket chain told ITV News "no final decision has been made" on moving to sell groceries online as they are unsure of their benefits

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Morrisons set out plan to improve trading

Morrisons has blamed its "disappointing" sales performance over the festive period partly on "hard pressed consumers increasingly shopping to a budget" and partly on the rise of "other channels" - such as online retail.

A statement from the supermarket chain set out the following aims to improve trading:

  • Improve promotional innovation
  • Communicate points of difference (with its competitors)
  • Accelerate other shopping channels, such as online and convenience

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Morrisons weigh up pros and cons of online shopping

by - Former Business Editor
Morrisons' website
Morrisons' website Credit: Morrisons

Richard Taylor, the director of corporate affairs at Morrisons, told me that "no final decision has been made" on moving to selling groceries online yet.

He questioned whether introducing online shopping across the board would be fair on ordinary shoppers.

Online shopping is growing fast but is only five percent of the grocery market.

Morrisons suggest the higher costs of direct delivery mean the majority of customers end up subsidising the web savvy among us.

"Potentially customers who are shopping online [at competitors] are subsidising the ordinary shoppers - we don't think that's right," Mr Taylor said.