– Fazle Elahi, shopkeeper
The ambulance came really quickly. It looked like the William Hill sign had hit him. A woman at the scene was crying. He wasn't moving.
A man has died after being hit by a sign which fell from a William Hill betting shop in London.
The man, believed to be in his 20s, died following the incident in Camden, north London, at 4.55pm, Scotland Yard said.
Tonight floral tributes had been left at the scene and police officers remained at the scene.
Health and safety investigators entered a flat above the shop to take photographs of the sign, which was made of metal and measured approximately 30ft.
A bunch of flowers had been left at the scene by a member of the public.
Ken Osbourne, who works at the nearby Woody Grill restaurant "Hundreds of people walk past here every day. It could've been me or any one of them. The shop has been there for about 10 years."
Ioana Nita, was working at a nearby restaurant and said; "I don't know how that can happen. The sign is huge. Everyone said he was just walking past the shop.
"I cross that way five times a day. That could have been me."
The sign, which had covered the length of the shop front, fell on to the pavement on a main road in Camden, north London.
Police erected a forensic tent on the pavement to cover the place where the man was killed, and cordoned off the surrounding area.
Ioana Nita, 21, was working at a nearby restaurant when the accident happened.
"I'm shocked. We heard a very loud noise. Me and a colleague went outside and saw the guy lying on the floor," she said.
"Five guys picked up the sign and it was put on the side. His hands were covered in blood and he wasn't moving.
"Lots of people were in a circle around him, then the ambulance arrived and they were trying to get him back to life, pressing on his heart."
Ken Osbourne, 28, who works at the nearby Woody Grill restaurant, said: "I saw the guy lying down in the road, covered in blood.
"The main impact was clearly on his head. I saw them trying to resuscitate him in the back of the ambulance."
A man was killed in north London today when a sign fell from a building and hit him.
It is believed the man in his 20s was hit by a William Hill shop sign.
– William Hill spokesperson
There is an urgent investigation under way and we are still establishing facts and liaising with authorities.
As such, we don't have a comment to make at this time.
The London Ambulance Service has said that every effort was made to save the life of a man who died after he was hit by a shop sign in Camden, north London earlier today.
– London Ambulance Service spokeswoman
We were called just before 4.55pm to reports of a man injured by a shop sign.
We had an ambulance crew quite close by. They treated the man at the scene for a head injury. He was in cardiac arrest which means his heart had stopped.
Every effort was made to resuscitate him at the scene and on the way to University College Hospital.
A man has died in London after being hit by a sign or a board that fell from a building, police have said.
A Scotland Yard spokesman said: "Officers and London Ambulance Service attended and the man, believed to be aged in his 20s, was taken to a central London hospital for treatment. He died there a short while later.
"At this early stage it appears the man received his injuries after being struck by a sign or board which has fallen from a building."
Inquiries into the incident on Camden Road are continuing.