Facebook's revenue in the final three months of 2012 has gone up 40% compared to 2011 - to $1.585 billion. The firm's latest financial report shows daily active users at 618 million on average in December, with monthly active users at 1.06 billion.
Facebook Q4 2012 results give cause for optimism and suggest the company is on the right track following its disappointing IPO (initial public offering - in May 2012) and the lacklustre two quarters that immediately followed.
What stands out from Facebook’s Q4 results is the centrality of mobile for its service strategy and growth.
This solid progress on the mobile advertising front should be applauded, as a key challenge for Facebook has been how to monetize its growing mobile user base, particularly as an increasing number interact with the platform by only via mobile devices.
The mobile trend clearly seems be that users are adopting mobile and that Facebook and advertisers like the results they are getting. Facebook has a relatively easy time generating inventory and finding advertisers to fill that inventory.
They were up 10 percent overall on mobile (ad revenue). That's got to be relatively good news for those that are watching Facebook and seeing how they are dealing with their user adjustment over to that platform.
– BRIAN BLAU, RESEARCH DIRECTOR IN CONSUMER TECHNOLOGY, GARTNER
Facebook's biggest challenge and its greatest opportunity now lies in mobile devices. Most Facebook users access it using a mobile phone or tablet computer, but the company only started showing mobile ads about 9 months ago.
Facebook said it generated 23%, or $306 million, of advertising revenue from mobile, up from 14% in the third quarter.
Facebook's revenue in the final three months of 2012 grew 40% compared to a year earlier - to $1.585 billion. The latest financial report shows daily active users hit 618 million on average in December 2012, with monthly active users at 1.06 billion.
More of us are also going mobile. There are 680 million monthly active mobile users compared to 618 million active non-mobile users.
In a statement, Facebook CEO Mark Zuckerberg said: "In 2012, we connected over a billion people and became a mobile company. We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company."