Chief Medical Officer, Professor Dame Sally Davies, has spoken about the aims of a Change4Life alcohol awareness campaign that is being launched today.
She said: "We need to help people understand first of all their reality, how much they're drinking, and how that compares with the recommended amount.
"If they're over... then give them some helpful tips about what they can do to cut down".
Watch the Change4life advert
A Change4life TV ad campaign is being launched to raise awareness of the effects on health caused by regularly drinking over the guidelines.
A new government campaign urges people to think about how much they drink, warning most underestimate.
According to new figures from the Department of Health, some people could be underestimating their alcohol intake by as much as 40 percent.
The Change4life TV ad campaign is being launched to raise awareness of the effects caused by regularly drinking over the guidelines.
A recent Health Survey for England highlighted underestimations in both the amount and frequency that people drink, raising major concerns about the nations knowledge of alcohol.
*Watch the Change4life TV advert *