ITV's This Morning has said it is "very sorry" after accidentally showing an uncensored cover of the Italian magazine that pictured a pregnant Duchess of Cambridge in a bikini on holiday on the private Caribbean island of Mustique.
The editor of the Italian magazine Chi, which is the second publication to publish pictures of the pregnant Duchess of Cambridge, has defended his decision.
Alfonso Signorini told the BBC:
The photographs, which can in no way be considered scandalous, were bought from an international photo agency, do not harm the image of the protagonists and the reaction of the media seems to me wholly over the top.
Moreover, the photographs can hardly be considered an invasion of privacy when the subjects are public figures in a public place, in the open air; specifically on a beach surrounded by other bathers.
This Morning has apologised after accidentally showing an uncensored cover of the Italian magazine that pictured a pregnant Duchess of Cambridge in a bikini on holiday on the private Caribbean island of Mustique.
A statement was read out by host Eamonn Holmes later in the programme:
Earlier during today's news review we were discussing photographs of the Duke and Duchess of Cambridge on a beach in Mustique published in an Italian magazine.
Unfortunately we accidentally showed an unblurred image of the magazine cover, which briefly showed the photographs.
This was a deeply regrettable error and we are very sorry.
We apologise unreservedly to the Duke and the Duchess.
The editor of Australian magazine Woman's Day has said St James's Palace's condemnation of the decision to publish pregnant bikini shots of the Duchess of Cambridge has backfired because "twice as many people will now want to see them".
Speaking to Australia's Channel Nine network, Fiona Connolly refused to say how much she paid to win a three-magazine bidding war for the 39 images which form the latest set of controversial Kate holiday snaps.
But she rejected issues of privacy, saying the royals had been holidaying on a public island.
Woman's Day editor Fiona Connolly reportedly said she had no qualms publishing the photographs of the Duchess of Cambridge. She told news.com.au:
It wasn’t a hard decision to run these photos. She is on a public beach and she was mingling with holiday makers. There are other holiday makers in the photos. It’s a very different situation to the nude photos, there is no photographer hiding in the bushes and she is not inside a private villa.
A St James's Palace spokesman would not comment on whether William had been informed about the issue or if they were considering any form of legal action against the magazine.
The publication comes less than six months after the magazine produced a 26-page spread showing Kate topless during a holiday in France.
At the time Chi's editor Alfonso Signorini defended his decision to publish the pictures saying: "I am a director of a newspaper not a supermarket, I don't sell artichokes and carrots, I sell photographic scoops."