Music superstar Rihanna is hoping to attract "fashion gods" this weekend as her collection for River Island is showcased at London Fashion Week.
The pop star's spring/summer 2013 clothes and accessories will be revealed to the world for the first time today - on a catwalk in the capital.
Earlier this week she expressed her excitement about her foray into the fashion world, and said she was looking forward to fans finally seeing her designs.
She said on Twitter: "My first fashion show!!! My designs will walk the catwalks of London Fashion Week in days!! It's gonna be MAJAH! #RihannaForRiverIsland."
She added: "Fashion gods will be in the building!! #FRONTROWLIFE #YouCantSitWithUs #RihannaForRiverIsland Can't wait for you to see it!!!"
The highly anticipated collaboration will not reach stores until March 5, but today's show will give fans an idea of what to expect.
London Fashion Week kicked off today with celebrities, extravagantly dressed observers and models wearing new designs creating excitement in London.
The first day of the fashion showcase has seen autumn/winter 2013 catwalk shows from KTZ, Zoe Jordan and Felder Felder among others, with PPQ and Sass and Bide expected to attract famous faces this evening.
Pop stars including Mollie King from The Saturdays, Kate Nash, Dionne Bromfield and Marina Diamandis from Marina and the Diamonds took their seats on the front row for the Felder Felder show at Somerset House.
Fashion designer Matthew Williamson has used Twitter's new short video sharing app Vine to engage people who can't get to his catwalk show at London Fashion Week.
He'll be tweeting animations of key pieces from his Autumn/Winter collection.
Designers, models and fashionistas will descend on the Capital today as London Fashion Week kicks off.
Highlights are expected to include British favourites Burberry, Vivienne Westwood and Temperley London as well as American designers Tom Ford and Mick Jagger's girlfriend L'Wren Scott
The event, which runs until Tuesday, will showcase autumn/winter 2013 designs.