As a former TA officer myself, I understand the dedication required but I also know how incredibly rewarding and exciting it can be. It is a career that could take you to new countries, will equip you with new skills and will give you an invaluable bond with new friends. We are building an integrated Future Force with a greater reliance on the Reserves and to do this we are investing an additional £1.8 billion over ten years to improve their training and equipment.
– Minister of State for Defence Personnel, Welfare and Veterans Mark Francois
This campaign is another step towards this goal and I would encourage people watching at home or attending one of the regional events to seriously consider serving with the TA.
Groundbreaking TV adverts will be aired live from military operations today to encourage more people to join the Territorial Army (TA). The move, the first of its kind, will "show what a soldier does", according to Major General Ranald Munro.
– Major General Ranald Munro, Deputy Commander Land Forces (Reserves)
There has never been an advertising campaign like this. TA LIVE is an incredibly exciting opportunity to bring the TA to life and show just what a TA soldier does on the ground. We think this is a great way to demonstrate and educate the public about the role of the TA and the vital contribution they make to the UK Armed Forces. I know that there are plenty of people around the country who can play a key role in shaping the future of the Army.