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Sony have unveiled plans for their new PlayStation 4 at a conference in New York.
Showcasing new games, ways to share and stream gaming, and features of the console's controller, the only thing fans did not see was the console itself.
Speaking to Daybreak, gaming expert Paddy Smith from Stuff magazine said it was disappointing fans did not get to see the new PS4 console, but not surprising.
He said yesterday's announcement from Sony came earlier than expected, and the product might not be finished.
Sony have announced details of their new PlayStation 4, which will be available for the 2013 holiday season.
It is thought that Sony's latest model will pre-empt the next version of Microsoft's Xbox, putting Sony back at the top of the videogame hardware industry.
Details of pricing have not been announced for the product that has been in development for the last five years.
Additional titles, Killzone: Shadow Fall and Driveclub have also been announced.
Speaking at an event in New York, and in front of millions across the internet, Andrew House, the group chief executive of Sony Computer Entertainment, said:
"Today marks a moment of truth and a bold step forward for PlayStation as a company.
"Today we'll show how we are strengthening the PlayStation ecosystem.
"Today we will give you a glimpse into the future of play."
Electronics Giant Sony has unveiled the hotly-anticipated Playstation 4.
The new system will have eight gigabytes of memory and an updated controller called DualShock 4.
The controller will have a touchpad, headphone socket and a light bar, which will be used to detect where the player is.
PS4 architect Mark Cerny said the new pad will allow for a "tighter sense of control" for the gamer.
Leaked photographs have appeared online appearing to show a prototype PlayStation controller with a touchpad alongside the classic DualShock-style controls.
See the photographs here.
Since the first PlayStation console launched in December 1994, Sony have sold over 310 million home consoles worldwide, and 2.9 billion games.
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Sony’s unveiling of the PlayStation 4 appeared to leave many industry critics underwhelmed.