- 12 updates
Dalton Philips, Morrisons CEO has said that the supermarket's late entry to the online market will prove to be an advantage.
Mr Philips told ITV News, "There are often 'last mover' advantages because you can learn where others have made mistakes.
"It's a market that's growing really quickly, we've been doing it for about two years in a smaller way...so we've been learning a lot in the last 24 months - now it's time to accelerate."
Morrisons are currently in talks with Ocado over possible online offerings.
Morrisons CEO Dalton Philips has urged the government to cut fuel duty to help struggling customers.
He told ITV News that, "I think that's what hits the customers most at the moment, there are a number of other areas, but if they could work on lower fuel duty that would make a big difference to consumers."
Morrisons has admitted that its performance fell short of expectations after reporting a 7% drop in full-year profits to £879 million.
The supermarket, which generated sales of £18.1 billion in the year, said it had not done enough to communicate its promotions and suffered because it still lacked a meaningful presence in the two fastest growing sectors of the market.
The UK's fourth-biggest grocer, which employs 129,000 staff at 498 stores, said like-for-like sales dropped 2.1% in the year, while the average of 11.4 million customers in its stores each week was down on the prior year.
Morrisons has said it plans to launch an online food offer by January 2014 to better compete with rivals as it posted its first fall in full-year profits for six years.
Unlike the other grocers that make up Britain's so called "big four" - market leader Tesco, Wal-Mart's Asda and J Sainsbury - Morrisons currently does not have a website for the home delivery of food.
Morrisons is in talks with British online grocer Ocado which could lead to some form of partnership deal, but has said its online offering would not be dependant on the Ocada talks.
Morrisons preliminary results show underlying profits before tax down 4% to £901m with like-for-like sales (excluding fuel and VAT) down 2.1%.
It marks the first fall in full-year profits for six years.
This morning the company will post its full-year results, but according to Sky, is not in a position to announce its joint venture with Ocado at this stage.
The publication said that although talks had been in place, they might not lead to an agreement.
Morrisons is expected to signal the company's move into online retailing this morning, along with a possible loss in sales profits.
A big fall in profits is expected from supermarket chain Morrisons as the company reveals its full-year results today.
Recently, the company acquired TV personalities Ant and Dec to front a series of new adverts for the stores.
The newspaper added that chief executive Dalton Philips could today unveil his strategy for tackling the issue of a fall in sales, and the lack of a full online grocery.
Supermarket chain Morrisons is expected to announce a drop in sales today.
In the quarter to 28th October last year, sales were "lower than anticipated", a statement on the Morrisons website said.
- Total sales (exc VAT) excluding fuel were down by 0.4 per cent (up 0.2 per cent including fuel)
- Like for like sales (exc VAT) were down 2.1 per cent (down 1.3 per cent including fuel)
Source: Wm Morrison Supermarkets PLC