Facebook Home on Android

Facebook has revealed software which it hopes will reinvent the way people use social networks on their phones. Home, a series of apps, will takeover the home screen of Android phones.

Facebook's fanfare is 'not a game changer'

Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?

What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?

Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.

– Paul Thompson, mobile advertising firm BlisMedia

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Zuckerberg: Only a third of the world is on the internet

Facebook founder Mark Zuckerberg said: "I grew up with the internet, but only a third of the world is on it today. We are really close to the beginning of this. The majority of people in the world have never seen anything like what you and I would call a computer."

Facebook's bold new look for Android becomes available from April 12.

Facebook announced their new integration for Android today
Facebook announced their new integration for Android today Credit: Facebook

Facebook starts to unveil 'new home on Android'

Facebook is unveiling what's expected to be a big change in the way millions of mobile users access the site on their mobiles. The company gave little away before today's event in the US about its "new home on Android", but it could mean a new homescreen for many smartphones.

Mark Zuckerberg at the launch in California
Mark Zuckerberg at the launch in California Credit: Facebook

The launch of an "enhanced app" will reinforce Facebook's "mobile first" as users increasingly monitor the social networking site from smartphones and tablets, rather than desktop computers.

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Mixed reaction ahead of Facebook Android reveal

Twitter users have given mixed reactions ahead of Facebook's announcement, in which the social network says it will be unveiling its 'new home on Android'.

Rumours suggest the announcement could reveal a new and enhanced app for Facebook users on Android phones or even a 'Facebook phone' created by HTC.

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A little part of me hopes Facebook just announces an updated Android app tomorrow.

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Can’t wait to get the new Facebook phone so my mobile device can FINALLY be integrated into social media!

Facebook to 'target its millions of mobile phone users'

According to Facebook, more than 680 million of its one billion users now check the social network from mobile devices.

Ernest Doku, telecoms expert at comparison site uSwitch.com, said the arrival of a 'Facebook phone' would mark a new departure for mobile devices.

"After a protracted journey to market, the 'Facebook phone' finally seems set to arrive," he said.

"The device is a concerted bid for Facebook to make a play for the eyeballs of millions of consumers, and become the hub from which they interact with all aspects of their smartphone.

Facebook is to make an announcement about its new 'home on Android' today. Credit: Press Association

"The important word on Facebook's invitation is 'home'. We should expect Facebook to greet mobile users when they turn their smartphones on in the morning, and to be the core of the user's experience - integral to searching, surfing and interacting."

He added: "This forthcoming device will be the tip of the spear - a focused showcase of what is possible with deeper Facebook integration - and is certain to mark the start of future devices which embed the social network into the fabric of functionality, from a number of manufacturers."

Both Facebook and HTC have refused to comment on the speculation surrounding the announcement.

Facebook to announce 'enhanced Android app'

Stuart Miles, founder of technology and gadget site Pocket-lint, says he thinks the Facebook announcement will be the launch of an enhanced app for the social network.

My initial thought was that they couldn't possibly be launching a phone because that would be silly, because every phone is already a Facebook phone.

I think ultimately this will be an enhanced app that you can run from your homescreen on Android which will give you the feeling that your phone is a Facebook phone.

– Stuart Miles

The launch of an "enhanced app" would reinforce Facebook's "mobile first" attitude, Miles added, as users increasingly monitor the social networking site from smartphones and tablets, rather than desktop computers.

Facebook to reveal 'new home on Android' today

Facebook will reveal its "new home on Android" today at an event where the American company is widely expected to unveil a homescreen for smartphones.

The social media giant has refused to divulge any further details relating to the launch beyond promising a "product announcement". An invitation asks guests to "come see our new home on Android" at a function in California.

Facebook will reveal its "new home on Android" today. Credit: Press Assocation

The event has already generated widespread interest online, where much speculation surrounds the rumoured Facebook homescreen which analysts suggest would run on Google's mobile operating system Android.

TechCrunch predicts the new product will allow news from Facebook to be piped automatically to locked Android homescreens.

Meanwhile VentureBeat reports leaked information suggests the HTC-built Facebook phone is now a reality and has been dubbed the HTC Myst.