- 4 updates
JTI's head of corporate affairs in the UK, Paul Williams said:
The Advertising Standards Authority has upheld a complaint from a tobacco company after a second set of anti-plain cigarette packaging adverts have been banned. It said:
Japan Tobacco International has claimed that the market in illicit goods is a major global problem and which has grown significantly in size and value over the last 30 years.
The company, which had a different set of ads banned by the Advertising Standards Authority (ASA) last month for making false claims about government policy, said HMRC figures from 2011 showed that the illicit tobacco trade already cost taxpayers up to £3 billion per year in lost revenues.
Examples were provided of the £3 billion figure including in a letter to the Home Secretary from MP Jim Sheridan and by the HMRC itself.
A second round of anti-plain packaging ads, making potentially misleading claims about the black market and unpaid duty, have been banned.
In response to the Government's plain packaging consultation, national press ads placed by Japan Tobacco International (JTI) claimed that "the black market in tobacco is booming".
The adverts said standardising packs would make them easier to fake, costing taxpayers in the long run.
Challenging both the claims, Cancer Research UK said they were both unsubstantiated and misleading.