– Jan Dawson, analyst at research firm Ovum
Certainly it looks like year-on-year growth was much higher for Samsung's mobile phone unit than for Apple's iPhone segment.
That's a testament to the broad appeal of Samsung's device range compared with the relatively high-end focus of the iPhone.
It's also helpful that Samsung has device launches throughout the year, which help to keep demand going on a more consistent basis, whereas Apple suffers from strong seasonality.
Samsung's latest smartphone offering, the Galaxy S4, goes on sale in the UK tomorrow. The device, which allows users to control the screen using their eyes. It is expected to give the company another boost, and is said to pose the greatest threat yet to Apple's iPhone.
- Samsung sold a record 69.4 million smartphones in the first quarter
- That boosts its market share to an all-time high of 33.1%
- The South Korean company made a net profit of £4.2 billion
- Apple which sold 37.4 million iPhones in the March quarter, took 17.9 percent of the market
Samsung saw its profits leap by 41% in the first quarter of this year, thanks to a surge in sales of its smartphones.
Samsung's profits come as Apple faces increasing pressure to retain its reputation as one of the world's leading innovators after reporting its first fall in profits in a decade.