The chief executive of the Samaritans, Catherine Johnstone said recent figures have shown that one in six people call the Samaritans to talk about their financial difficulties, previously that figure was one in ten.
Speaking to ITV's Daybreak she said: "Talking about what's upsetting you, what's distressing you earlier in that crisis is a real key to ensuring you don't come on to become one of those unfortunate people who takes their own life."
Founded 60 years ago, the Samaritans offers a '999' service to potential suicides.
The charity was founded by Prebendary Dr Chad Varah CH CBE in 1953
Chad worked from his church of St Stephen Walbrook in the City of London, where he took his first call on 2nd November 1953, during a time when it was against the law to be homosexual or to die by suicide
The world's first 24-hour telephone helpline, it has grown to a service delivered by more than 20,000 volunteers across 201 branches today
Someone contacts the Samaritans every six seconds
More than 127,000 volunteers have answered over 115 million calls for help by telephone, email or text message
Samaritans volunteers also work with schools, hospitals, homeless shelters and prisons
The charity has a series of partnerships with Facebook, Google and Network Rail to reduce suicides and provides training to outside organisations