Parents 'hit by £30m app bills'

Children have cost parents an estimated £30 million in unauthorised app purchases, a study suggests.

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Parents count the cost of tech-savy kids

More than a quarter of parents are being hit by inflated bills because their tech-savy children are downloading apps without their permission, new research shows.

  • 8-year-olds are the worst offenders, adding on average £59.59 per month to their parents bill
  • 36% of children aged four and under have made purchases without permission.
  • 28% of parents say they have been hit by costs they did not expect
  • Of these, 83% claim they receive an increased monthly bill
  • 14% voiced concerns over affording the increased costs
  • 34% say they now hide their phone from their kids


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