- 4 updates
BT Sport plans to tempt pubs from Sky with a sports package which it claims could be 78% cheaper than its rival.
BT is offering pubs and clubs 12 months' subscription for the price of nine, which BT said for many independent pubs works out at £135 per month.
Hotels, golf clubs and betting shops will also be offered sport packages which BT said "massively undercut" its rival.
For the 2012/2013 football season, Sky charged customers a minimum of £57.75 per month for its Sky Sports HD channels as part of a TV package, or a minimum of £79.75 per month for a deal that included a phone line and broadband.
ESPN was charged at an additional £10 per month.
- 115 live Premier League fixtures
- 129 live Champions League fixtures
- Sky F1 channel
- Range of other sports
For the 2013/2014 season, two BT Sport channels and ESPN will be offered free to customers who pay for BT broadband.
BT Infinity fibre broadband will cost £30.45 per month (including a £15.45 monthly line rental fee) or £25.45 per month for copper broadband.
Customers not subscribing to BT internet deals can buy the sport channels through satellite services for £15 per month in HD or £12 per month in SD.
- 38 live Premier League matches
- FA Cup, Europa League matches on ESPN
- 69 live rugby Premiership matches
- Range of other sports
BT Sport has announced that its new channels will be available at no extra cost to BT broadband customers.
The channels own the rights to 38 live Premier League fixtures as well as FA Cup and Europa League matches on ESPN, women's tennis matches, MotoGP races and UFC fights.
BT chief executive Ian Livingstone said the pricing was aimed at increasing the number of UK households which subscribe to sports channels.
"UK Sports fans have had a rough deal for too long. Many have been priced out of the market but we will change this by giving away BT Sport for free with our broadband," he said.
"Sports fans are the winners today."
Manchester United defender Rio Ferdinand has signed a three-year deal with BT Sport as the company prepares to launch its new sports TV channel.
BT said Ferdinand would be employed as an "interviewer, programme-maker and football expert."
The new channel will broadcast 38 Premier League fixtures next season as well as top flight games from Italy, France, Brazil and USA.
Ferdinand said: “I am really excited about joining BT Sport. I will be doing a lot more than sitting on a sofa working as a football expert.
"I am going to be able to make programmes for BT Sport, not just about football, but also about other things that I am passionate about."