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Pensioners' rights campaigner Ros Altmann told Daybreak that there is an "element" of blame within the media for creating the idea that youth is what matters.
She said: "Those who make adverts, those who tend to make television programmes are much younger.
"The reality is that those people like us who have reached later life are now living well and healthily in a way that previous generations of those ages didn't, we've made tremendous advances in health and lifestyle."
- 61% of over 65s think that society sees them as a burden
- 57% think the media encourages the idea that older people are a problem for society
- 66% feel they are stereotyped
- 56% think that older people are ignored
- 62% do not feel as old as they are
- 61% don't see age as important
Many older people feel ignored and are rarely consulted about services which impact on their lives, according to a new report. The study of 700 people over the age of 65 reveals that most fear they are a burden on society.